366. This Just Unlocked REAL Cap Rates, Occupancy, and More for Any US Market w/TractIQ CEO Noah Starr

This could be the biggest change to self storage industry data in years. For the entirety of its existence, the self storage industry has relied on guesswork to estimate competitor and market cap rates, occupancy, rental rates, and demand. Most self storage data is tied directly to REIT-run facilities—the biggest, most expensive facilities in the U.S.

What about the small investor? Now, they have access to the data only the powerful players had for decades. 

Earlier this year, when we brought on Noah Starr from TractIQ to announce the biggest data transparency change in self storage history, we didn’t think he’d be back less than a year later to give us so much more to share. We’re giving it all away in today’s show: real cap rates in tertiary markets, actual occupancy rates from operators, the supply pipeline of new facilities coming to the market (and the ones that have been abandoned), and much more.

If you’re a small operator in a small town, you can use this data to see what’s happening in your specific market to make better offers, increase your NOI, and beat the competition more easily than you’d imagine.

Noah even shares a new announcement that will change the game for anyone building storage.

What you’ll learn in today’s show:

• Real cap rates in smaller markets and why facilities are selling for far less than you’d imagine 
• Cash flow is back! The profit spread is widening for self storage as we speak
• REITs continue to consolidate (why AJ is buying more self storage than ever before)
• Will demand boomerang back as home sales begin to edge higher?
• The surprising statistic that shows just how behind 80% of mom-and-pop operators are (your competition!) 

- Grab the Full Self Storage Data Report Now!: https://www.selfstorageincome.com/storage-industry-report?el=pc-episode-366 

- Self Storage Deals Just Got MUCH Better in 2026 (Huge Announcement) w/Noah Starr: https://youtu.be/eoi825L7ag8?si=8V5VDllc0kMSCqqQ 

- The #1 Lie Costing Self Storage Investors Millions: https://www.youtube.com/watch?v=wztYSZ5fc90