 The First REAL Self Storage Industry Report
The Report Built on Data the Industry Has Been Missing for Years
For the first time, a self-storage industry report goes beyond the REITs. While most widely cited industry data reflects only the institutional slice of the market, this report analyzes 68,019 operating facilities - including 57,123 facilities outside the REIT-managed universe - revealing a side of the industry that has never been measured at this scale before.
Introducing The State of Storage Industry Report.
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We've Been Looking At The Wrong Data.
See what's actually happening in self-storage.
Why Most “National”Â
Self Storage Data Doesn’t Tell the Whole Story
Discover how much of the industry is actually represented in the reports, rate indexes, forecasts, and cap-rate surveys investors rely on—and what gets left out.
What’s Really Happening With Self-Storage Rental Rates
Headlines say national advertised rates are declining, but the broader market tells a very different story. See where rates are actually moving and why the numbers investors hear can conflict so dramatically.
The Hidden Opportunity in the Other 80% of Self Storage
Nearly two-thirds of facilities are independently managed, and many sit outside the major metros that dominate industry reporting. Learn what this massive segment looks like—and why it may create opportunities most investors aren't seeing.
Why Using the Wrong Cap Rate Could Cost You MillionsÂ
Institutional cap-rate surveys don't necessarily reflect what smaller, non-core facilities actually trade for. The report shows how applying a headline cap rate to the wrong property can create a seven-figure valuation mistake.
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