Hey there,
Real quick before I get into this week's resources, I wanted to remind you of our annual storage event, Self Storage Income Live 2025. We've switched things up this year, and can't wait to check out our new location - Sunriver Resort in Oregon!
Join us for another year of incredible networking, educational sessions, and discussion on all things storage. Click here to get your ticket now.
And, if you're a member of our Self Storage Income Membership or Inner Circle program, you get a members-only discount on the ticket. Hit "reply" to this email to get your discount code!
Alright, let's get to it. This week, I have some new resources for you to check out, including:
âś… Why the rich keep getting richer
âś… How to hire your first self storage employee
âś… Why Texas is dominating and becoming a powerhouse state
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[ AJO Podcast ] Why The Rich Keep Getting Richer
Most people think it’s about inheritance, tax loopholes, or greed. But in reality, the gap between the wealthy and everyone else is driven by assets, time, and how money actually works. In this video, I break down how monetary policy, inflation, and the tax system fuel wealth creation for asset owners—and leave wage earners behind.
You'll learn why wages don’t keep up with inflation, how the wealthy use compounding and ownership to stay ahead, what the government actually incentivizes through tax code, and why taxing the rich doesn’t fix the system—the only real solution is giving more people access to asset ownership.
CLICK HERE TO WATCH THE EPISODE
[ SSI Podcast ] Make More, Do Less: Hiring Your FIRST Self Storage Employee
Today, we’re talking about teams. These are the people who will take your storage facility business to the next level. You might have zero employees or just a handyman and virtual assistant. Or, you could have full-time staff on the backend. Wherever you’re at, we’re sharing how you can scale faster, smarter, and WITHOUT making the same mistakes we did so you can work less, make more, and build your business faster.
When we started, we were the ones shoveling the snow, repairing the units, changing locks, and answering calls. This quickly became too time-consuming, so we were forced to hire. Now, with $400M+ in self storage, our business has radically changed, but the steps we took have not. Follow these “levels” of leadership, and you’ll be able to make self storage your full-time business, or at least a more passive income stream that takes care of (much of) itself.
CLICK HERE TO WATCH THE EPISODE
[ Article ] Occupancy Doesn’t Matter? What Self Storage Investors Need to Know
Occupancy rates have long been the metric most investors fixate on, but what if that focus is entirely misplaced? In today’s shifting storage landscape, chasing high physical occupancy might not just be ineffective, it could actually be leaving significant revenue on the table.
Not all occupancy is created equal. While it’s tempting to aim for a fully booked facility, the real question is: how much are those units actually earning? As we’ll explore, the more profitable strategy might involve fewer tenants, but stronger revenue per unit.
CLICK HERE TO READ THE ARTICLE
Hope you enjoy the new content.
That's it for this week - until next time!
- AJ Osborne
