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Content Roundup - Week of January 12th, 2025

Jan 15, 2026
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Hey there,

Hope you are off to a strong start as we wrap up the second full week of January. We might be entering one of our coldest months here in Idaho, but things are heating up in the market, and I'm looking forward to sharing my new resources with you this week. Here's what you'll learn: 

âś… Why wealthy people avoid income (and what they want instead)

âś… The storage "reversal" that's coming this year

âś… Breakdown: Financing a storage facility with 10% down SBA loan

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[ AJO Podcast ] More Income WON’T Make You Wealthy (But This Will)

 

 

Most people think income is the key to wealth. The more you grow your income, the higher you climb the corporate ladder, the more money you’ll have to save and spend. This couldn’t be more wrong.

Income is a silent wealth-killer because you’re losing money before it ever reaches your pocket. Wealth is ownership—not income, but assets that produce income.

I didn’t learn this overnight. It took years at an old sales job before I realized just how much money I was leaking with every paycheck. Today, I share exactly how I built my wealth by reinvesting, compounding, and strategically deferring taxable events. 

CLICK HERE TO WATCH THE EPISODE

 


[ SSI Podcast ] The Self Storage “Reversal” Starts in 2026

 

 

2026 could be the biggest year for self storage investors since 2008. What happens starting in 2026, and going all the way through 2030, could change your life forever if you’re in the game.

Read any self storage industry news, and it says the same thing: “Oversupply! Low Demand! Rate Cuts!” But this surface-level story doesn’t show what’s really about to happen. The self storage market is about to undergo a reversal that most operators have never seen. An “explosion” in wealth that will make many owners rich, not only in cash flow but in equity. This isn’t just speculation—I’ve got the data to prove it.

In today’s show, I’m giving you my full 2026 self storage industry outlook, sharing the seven factors that could trigger a ticking time bomb of demand that could explode in the coming years, bringing massive wealth to owners, while many investors will wish they had gotten into self storage earlier. 

CLICK HERE TO WATCH THE EPISODE 

 


[ Walkthrough ] SBA Loan Breakdown: Buy Storage with $76K Down ($760K Deal)

 

 

Getting financing for self storage deals just got easier. Learn how to secure SBA loans with as little as 10% down for storage facilities—from small $600K acquisitions to $10M+ conversion projects. Live Oak Bank, a go-to resource for SBA loans in the storage industry, breaks down exactly what you need to know about SBA vs. conventional loans, including real case studies from our community.

We walk through two actual case studies: a $761K acquisition with just 10% down and a $10M warehouse conversion using creative SBA financing structures most people don't know exist. You'll see the exact numbers—purchase price, working capital, construction budgets, and how the loans were structured.

WATCH THE VIDEO HERE

 


Hope you enjoy the new resources.

 

That's it for this week - until next time!

 

- AJ Osborne

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AJ Osborne Playbook

Welcome to the AJ Osborne Playbook! I'm AJ, and I provide insights into financial independence, entrepreneurship, business, and life. With over 20 years of experience and a portfolio that's transacted over $400M, I have found financial freedom. Now, I want to help others achieve the same.
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