330. The Self Storage “Reversal” Starts in 2026 (Full Outlook)
2026 could be the biggest year for self storage investors since 2008. What happens starting in 2026, and going all the way through 2030, could change your life forever if you’re in the game.
Read any self storage industry news, and it says the same thing: “Oversupply! Low Demand! Rate Cuts!” But this surface-level story doesn’t show what’s really about to happen. The self storage market is about to undergo a reversal that most operators have never seen. An “explosion” in wealth that will make many owners rich, not only in cash flow but in equity. This isn’t just speculation—I’ve got the data to prove it.
In today’s show, I’m giving you my full 2026 self storage industry outlook, sharing the seven factors that could trigger a ticking time bomb of demand that could explode in the coming years, bringing massive wealth to owners, while many investors will wish they had gotten into self storage earlier.
But not every market will see the same effects. Don’t worry, I’m outlining exactly what’s coming.
What you’ll learn in today’s show:
- The wealth “explosion” coming for the self storage industry in 2026 - 2030
- One thing that will trigger a new wave of demand for self storage in America
- A 2008 repeat? Why we haven’t seen buying opportunities like this in years
- A supply squeeze like we’ve never seen: what happens when demand peaks as supply craters?
- Cap rate compression? This could be your last chance to get severely underpriced deals
- Markets with the most (and least) opportunity for rising storage demand in 2026 (and beyond)
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