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Content Roundup - Week of May 19, 2025

May 22, 2025
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Hey there,

Don't go offline for the long weekend just yet (and I do hope you have a wonderful Memorial Day!)

Before you head out for the holiday, be sure to checkout my new resources for you, including:

âś… The exact strategy for hiring, firing, and promoting people on your team for the best results

âś… How much money you can expect to make from a cell tower on your storage property

âś… Why Texas is dominating and becoming a powerhouse state

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[ AJO Podcast ] Dan Martell: If You Have an Employee Like This, FIRE Them Immediately 

 

 

 

Dan Martell learned how to program at age 17 while in rehab. He traded one addiction for another—starting scalable, successful, profitable software companies. You might know him from his book Buy Back Your Time, where Dan shares the secret to building a business empire that frees you from the chains most solopreneurs and small business owners struggle to break. Today, he’s giving a masterclass on how to do just that.

After scaling multiple top-tier teams, Dan has identified the “cancer” behind a business environment that can erode your company and everything you’ve worked hard for. He gets into his exact strategy for hiring, firing, and promoting people on his team for the best results, and how to compensate others so they deliver their best work and grow your company—while you focus on your highest-value actions. 

CLICK HERE TO WATCH THE EPISODE 

 


[ SSI Podcast ] How Much Does It Pay to Have a Cell Tower on Your Property?

 


How much does it pay to have a cell tower on your property? Most self storage owners don’t realize that cell tower leases can be extremely profitable. But they can also bind you to a long-term agreement that might not be in your best interest. How do you get the best of both worlds: an extra income stream plus a cell phone tower lease that gives YOU flexibility to sell, refinance, or develop your property? Hugh Odom from Vertical Consultants is here to help. 

Hugh has probably looked at more cell phone tower leases than anyone on the planet. He’s been helping storage facility owners get the best bang for their buck on cell tower space for years by negotiating contracts with tower companies and providers. Today, he shares how to get top dollar for your space, WITHOUT locking yourself into a bad lease.

CLICK HERE TO WATCH THE EPISODE 

 


[ Youtube Short ] Texas Is Quietly Becoming America’s Powerhouse State

 

 

Texas isn’t just growing—it’s dominating. While other states fight population decline, Texas is quietly becoming one of the strongest economic engines in the U.S.

In this video, I'm breaking down the real data behind the Texas population boom, explaining why it’s not just about migration—but also age demographics, death rates, housing, and long-term opportunity.

CLICK HERE TO WATCH THE VIDEO 

 


 

Hope you enjoy the new videos.

 

That's it for this week - until next time!

 

- AJ Osborne

 

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Welcome to the AJ Osborne Playbook! I'm AJ, and I provide insights into financial independence, entrepreneurship, business, and life. With over 20 years of experience and a portfolio worth over $350M, I have found financial freedom. Now, I want to help others achieve the same.
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