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Content Roundup - Week of March 31, 2025

Apr 03, 2025
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Hey there,

Spring has started to...well...spring? Sprung? Either way, we are gearing up for the busy season while also appreciating a much needed change in the weather. Sure, we might get snow one day then 80 degrees the next. But that's the beauty of the seasons. 

Anyway - I'm excited to share some new resources with you. In this week's roundup, you'll learn:

âś… How the Ultra-Rich Dodge Taxes While You Pay More

âś… The Blueprint to Running a Profitable Self Storage Business

âś… How to Underwrite Self Storage Deals

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[ AJO Podcast ] The Billionaire Problem: How the Ultra-Rich Dodge Taxes While You Pay More

 

 

Ultra-wealthy business owners and investors aren’t paying into the tax system. The Warren Buffetts of the world are getting wealthier while average Americans struggle to buy necessities like groceries. So, how do the ultra-rich avoid paying taxes? Would a “billionaire tax” work and finally force the ultra-wealthy to fork over their fair share, or will they merely use their legal loopholes to dodge taxes and make the middle class foot the bill?

I will explain, in depth, how the rich avoid paying taxes, the consequences of a “billionaire tax,” how much it would benefit the United States, and the EXACT strategies billionaires use to avoid taxes that you can copy.

CLICK HERE TO WATCH THE EPISODE 

 


[ SSI Podcast ] The Blueprint to Running a Profitable Self Storage Business in 2025

 

 

Where you invest will make or break your self storage business. Seriously! You can be the smartest operator in your area, but if it has too much supply, your hands are tied. But not to worry—today’s guest will tell you everything you need to know when analyzing a self storage market!

In this episode, storage investor Brady McDonald shares his journey into self storage investing, the major changes he’s noticing throughout the self storage industry, and the steps he takes when analyzing a market for development opportunities. Stay tuned if you want to know where rental rates are headed and where class A storage could take off in 2025!

CLICK HERE TO WATCH THE EPISODE 

 


[ Article ] Self Storage Underwriting 101: A Practical Guide for Smarter Investing

 

 

This guide will explain the fundamentals of valuing a self storage facility, including the differences between intrinsic value (income-based valuation) and extrinsic value (market-driven pricing).

We’ll also explore how shifts in cap rates and financing conditions impact property valuations and provide real-world strategies to avoid overpaying in today’s market.

CLICK HERE TO READ THE ARTICLE 

 


 

Hope you enjoy the new videos and articles.

 

That's it for this week - until next time!

 

- AJ Osborne

 

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  Hey everyone, For years, we’ve had a problem in self storage that almost nobody talks about. We have a lot of industry data. We have quarterly earnings reports. Occupancy numbers. Street-rate reports. Cap-rate surveys. Construction forecasts. Transaction data. But there’s a catch: Most of the numbers we call “self storage industry data” have never actually measured the entire storage industry...
Content Roundup - Week of August 31st, 2026
  Hey everyone, We’re in the middle of some pretty massive shifts right now—from AI changing the way we work, to a changing self storage market, to economic forces reshaping how wealth is built and protected. And while change can create a lot of uncertainty, it also creates opportunity. This week’s resources are all about understanding what’s changing, spotting the opportunities most people are...

AJ Osborne Playbook

Welcome to the AJ Osborne Playbook! I'm AJ, and I provide insights into financial independence, entrepreneurship, business, and life. With over 20 years of experience and a portfolio that's transacted over $400M, I have found financial freedom. Now, I want to help others achieve the same.
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