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Content Roundup - Week of February 9th, 2026

Feb 12, 2026
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Hey there,

Hope your week is going well, and wishing you a happy Valentine's day this weekend. We aren't the biggest celebrators over here, but who doesn't love an excuse to eat candy and chocolate (my personal favorites are sour and gummy candies). Anyway, let's get to the resources for this week. Here's what you'll learn: 

âś… How baby boomers leaving the workforce will trigger both crisis and opportunity

âś… How to run a profitable storage facility in 2026

âś… What the media missed in terms of the trade deficit

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[ AJO Podcast ] When Baby Boomers Are Gone: 7 Crises Coming by 2040

 

The Baby Boomer generation isn't just retiring—they're disappearing. By 2040, we'll lose 68% of the largest generation in history, triggering seven economic crises that will reshape America. From a $5 trillion debt crisis to 21 million homes flooding the market, here's what's coming and how to prepare.

This video breaks down the seven crises facing America: the great brain drain (28-45% of workers in key industries), $3.4 trillion spending void, the unequal $84 trillion wealth transfer, 4-8 trillion in business closures, the silver tsunami of 21 million homes, Social Security collapse by 2033, and $5 trillion in debt write-offs.

But here's the opportunity: 80% of Boomer-owned businesses will never successfully sell. They'll liquidate or simply close, creating massive gaps in local services and incredible acquisition opportunities for younger generations. I'm already buying 40% of my assets from retiring Boomers, and you can too.

CLICK HERE TO WATCH THE EPISODE

 


[ SSI Podcast ] How to Run a Self Storage Business in 2026 (High Revenue)

 

Is your self storage business bleeding money? Most facilities are. For every investor who’s actually building wealth with self storage, there’s another investor down the road who checks in once a month or neglects their property entirely. And if you’re acquiring one of these facilities, you have a unique opportunity to improve it on day one.

Unlike investing in the stock market, where the business’s performance is beyond your control, self storage has dozens of levers you can pull to master operations, increase revenue, and ultimately, make more money.

In this episode, Conner and George get into the weeds of running a profitable self storage business. We cover everything from hiring the right employees and leveraging the latest technology to fine-tuning standard operating procedures (SOPs) and implementing checks and balances that will prevent things from slipping through the cracks.

CLICK HERE TO WATCH THE EPISODE 

 


[ Short ] Trade Deficit "Surge" Explained: The Media Missed This

 

Trade Deficit Surges 94%— but the headlines are lying to you. November's trade deficit exploded 94% after hitting record lows in October. Every headline is screaming crisis. But here's what they're not telling you: 62% of that swing wasn't even real trade.

I'm breaking down what actually happened behind the sensational numbers. The reality? Most of this "surge" was commodity timing (especially gold) and accounting quirks—not a fundamental shift in U.S. trade. When you strip out the noise, the actual core trade deficit only rose 32%, and the three-month average moved less than $1 billion.

WATCH THE SHORT HERE

 


Hope you enjoy the new resources.

 

That's it for this week - until next time!

 

- AJ Osborne

Content Roundup - Week of February 9th, 2026
  Hey there, Hope your week is going well, and wishing you a happy Valentine's day this weekend. We aren't the biggest celebrators over here, but who doesn't love an excuse to eat candy and chocolate (my personal favorites are sour and gummy candies). Anyway, let's get to the resources for this week. Here's what you'll learn:  ✅ How baby boomers leaving the workforce will trigger both crisis an...
Content Roundup - Week of February 2nd, 2026
  Hey there, It's been a great start to the year, and January was a particulairly busy month for us. I'm looking forward to having some much-needed vacation time with my family this month. Let me know if you have any fun plans for the upcoming winter break - hit "reply" to this email! Alright, let's get to the resources for this week. Here's what you'll learn:  ✅ Why Americans "feel" broke (eve...
Content Roundup - Week of January 19th, 2025
  Hey there, Something big has happened in storage recently - data that used to be completely off limits is now being made public. I am SUPER excited about this update, because it means really big things for regular operators. The data that used to belong solely to REITs is now available to the rest of us. Be sure to check out the video which is linked below. Some other things you'll learn in t...

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Welcome to the AJ Osborne Playbook! I'm AJ, and I provide insights into financial independence, entrepreneurship, business, and life. With over 20 years of experience and a portfolio that's transacted over $400M, I have found financial freedom. Now, I want to help others achieve the same.
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