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Content Roundup - Week of April 14, 2025

Apr 17, 2025
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Hey there,

This week, I'm excited to share some new resources with you - one of which really hits home. As you may already know, I was paralyzed seemingly out of nowhere sometime ago. At the time, things seemed hopeless. But truly that experience is the reason I am where I am today. If you are being held back by trauma, I urge you to watch my episode on how to overcome trauma and choose growth over giving up.

And on a lighter note, in this week's roundup, you'll also learn:

âś… What you need to do before we enter the storage busy season

âś… How to setup storage automation and run facilities remotely

-- -- --

[ AJO Podcast ] Trauma & Money: Choosing Growth Over Giving Up

 

 

Today, we’re talking about the “T-word”… trauma. Before you click away, this is not a downer episode. If you’ve been through trauma, big or small, you know how hard it is to bounce back. For me, without trauma, I wouldn’t have this podcast, my businesses, my wealth, my financial freedom, or much of the gratitude for life I take with me every single day.

Eight years ago, out of nowhere, I became paralyzed. My children, who were used to having a strong, stable father, now had a dad who couldn’t move, lying on a hospital bed with tubes running down my throat. I had two options: give up or give whatever I had left in me. I chose the latter.

Now, almost a decade later, I’m financially free, own multiple seven-figure businesses, and see life from a different angle. If your trauma is holding you back, keeping you from achieving great things, please hear me out in this episode. You’re not alone—I’m sharing everything that helped me move forward.

CLICK HERE TO WATCH THE EPISODE 

 


[ SSI Podcast ] Self Storage Seasonality - What to Do NOW Before "Busy Season"

 

 

We’re about to enter (if not already in) the “busy” season of self storage. People are moving, spring home buying is picking up, and you BETTER have units ready to lease at your facility—at the highest price possible. Jesse shares the data to look at before putting in a rent raise and how to “test” higher rents so you can keep the most high-paying customers.

We’re also talking about leads: how to get them at a low cost—or even for free—and which marketing services we use most to fill our pipeline with self storage renters. Plus, before paying a service six months’ rent to get a customer, calculate this CRUCIAL metric to see precisely how much you should pay per lead.

CLICK HERE TO WATCH THE EPISODE 

 


[ Article ] How to Automate Self Storage: Manage Facilities Remotely & Efficiently

 

 

Running a self storage facility used to mean being on-site, handling move-ins, collecting rent, dealing with maintenance, and answering every customer call. But thanks to modern tech, that model’s quickly becoming outdated. In this post, we’re breaking down how to automate your self storage business step by step. 

CLICK HERE TO READ THE ARTICLE 

 


 

Hope you enjoy the new videos and articles.

 

That's it for this week - until next time!

 

- AJ Osborne

 

The Self Storage Default Myth: What the Data Actually Shows - and Where the Real Opportunity Is
  Hey there, Today I want to dive into one of the most repeated statistics in this industry - and explain what it actually means. After 20+ years operating self-storage and building Cedar Creek Capital from the ground up through multiple market cycles, I’ve learned that the most expensive mistakes investors make don’t come from bad assets. They come from misunderstood risk. Let’s look at the da...
Content Roundup - Week of March 30th, 2026
  Hey there, Have you heard? I'm retiring this year. Yep, throwing in the towel...traveling the world...no more work.  April fools. It would take a mountain to move me out of my career. You all know how much I love what I do! Alright, let's get to the resources for this week. Here's what you'll learn:   ✅ The wealth gap from the Roman Empire to today, explained ✅ The "tiered" pricing model that...
Content Roundup - Week of March 16th, 2026
  Hey there, Hope you had a great St. Patrick's Day. I'm currently enjoying some family time in Hawaii - though the weather hasn't exactly cooperated with us. Either way, it's nice to get out of the office and spend some time with loved ones. Alright, let's get to the resources for this week. Here's what you'll learn:   ✅ The middle class is shrinking - but not how you think ✅ How to start inve...

AJ Osborne Playbook

Welcome to the AJ Osborne Playbook! I'm AJ, and I provide insights into financial independence, entrepreneurship, business, and life. With over 20 years of experience and a portfolio that's transacted over $400M, I have found financial freedom. Now, I want to help others achieve the same.
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