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Content Roundup - Week of September 29, 2025

Oct 02, 2025
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Hey there,

It's officially fall, and while the weather cools down, things in my busines are absolutely heating up. I have tasked my team with acquiring A LOT of new storage facilities this quarter. This is going to be my "buy" season - and I hope other investors like you are also recognizing that market conditions are showing us now is a good time to acquire.

So let's get right to the resources for this week. Here's what you'll learn: 

âś… How to start a business while working full-time

âś… Analyzing a storage deal in just 6 steps

âś… 4 steps to own a business (if you don't want to start one)

-- -- --

[ AJO Podcast ] How to Start a Business from Scratch (While Working Full-Time)

 

 

Want to start a business and begin working for yourself? This is how you do it. You don’t need to (and actually should not) invent a product or create a new type of service or technology. You can work for yourself simply by doing what you do right now at your job or what you’re interested in. Becoming your own boss enables you to earn more money, live on your own terms, and build something greater than yourself.

This is how to start your own business from scratch, even if you have $0 and are working a full-time job.

My guest isn’t wearing a suit, and he’s not driving a Bentley to work. He doesn’t need to, even though he’s COO of Self Storage Income. George Mortimer became my COO through starting his own web design business after not wanting a boss. Now, he’s running teams and a multimillion-dollar business. George and I know what it’s like to do the grunt work, struggle, and finally succeed at being (often) happily self-employed.

CLICK HERE TO WATCH THE EPISODE

 


[ SSI Podcast ] How to Analyze a Self Storage Facility in 6 Steps

 

 

This is how you do self storage analysis in six steps, even if you’ve never invested in storage before. With the most basic of numbers, you can analyze a self storage facility to see if it’s a worthwhile deal. And you don’t need any experience in commercial real estate or self storage underwriting models to do these calculations—you just need some time.

We’ll take you all the way from defining your “buy box” (know what you want to buy) to estimating expenses and revenue, running the numbers, and the extra “margin” we add in every single self storage deal to ensure it’ll be profitable.

CLICK HERE TO WATCH THE EPISODE 

 


[ Youtube Short ] Business Ownership Made So Easy (Anyone Can Do This)

 

 

Starting a business from scratch is expensive, risky, and time-consuming. But what if you could own a profitable business without the startup headaches? Here are 4 proven ways to become a business owner with minimal capital and maximum opportunity.
These aren't theoretical strategies - these are real methods that work, especially in today's market where 10,000 baby boomers retire daily and millions of businesses need new leadership.

CLICK HERE TO WATCH THE SHORT 

 


Hope you enjoy the new resources.

 

That's it for this week - until next time!

 

- AJ Osborne

 

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AJ Osborne Playbook

Welcome to the AJ Osborne Playbook! I'm AJ, and I provide insights into financial independence, entrepreneurship, business, and life. With over 20 years of experience and a portfolio that's transacted over $400M, I have found financial freedom. Now, I want to help others achieve the same.
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