Hey there,
In case you missed it last week: space is filling up for our annual Self Storage Income Live Event! Click here to learn more and purchase your registration before it's too late.
Alright. I'm excited to share some new resources with you this week - in particular, something a little different: the AJO podcast, featuring none other than my wife, Tessa. It's a great episode about "petri dish" parenting. If you have a family, or are thinking about having one in the future, be sure to check it out!
In addition, we also have a few other resources for you, where you'll learn:
âś… Why you do NOT want 100% occupancy in your storage facility
âś… Why Texas is dominating and becoming a powerhouse state
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[ AJO Podcast ] How to Raise Independent Kids When the System Falls Short | Featuring My Wife
The parenting playbook is changing. Raising independent children has only gotten harder as family units drift apart, grandparents remain out of the picture, schools fail to teach financial literacy for kids, and overprotective helicopter parenting becomes the new norm. But just because society is heading in one direction, doesn’t mean your family has to as well. We’re proof of that, with four independent, high-achieving children raised by us, not society.
Who is “we”...? I brought my better half, Tessa, to the show. Tessa co-founded her own private school in Boise, Idaho, and is author of the upcoming (hold her to that!) book Parenting in a Petri Dish. Tessa spends all day, every day, thinking about how we can create better futures with our children, not just for them. This “petri dish” parenting is the playbook we use to raise our children to be self-sufficient, financially savvy, and compassionate, caring individuals.
CLICK HERE TO WATCH THE EPISODE
[ SSI Podcast ] Why You DON’T Want 100% Occupancy at Your Self Storage Facility
Occupancy is often regarded as one of the most crucial metrics for self storage operators—but that’s a mistake. While we’d love for our facilities to be 100% full with the highest-paying customers in the area, this is rarely the case. In fact, higher self storage occupancy rates could be slowly killing your facility, making you less money and lowering your facility’s value by tens if not hundreds of thousands of dollars.
Jonah Hall, President and CIO of Cedar Creek Capital, is talking all about how to raise rents even when occupancy is low (and not lose customers), the biggest mistakes we made when taking over facilities, and the different types of “occupancy,” plus which you should pay attention to most. P.S. - Jonah is the reason why while occupancy rates were dropping over the past few months, our income was going UP. That’s right, fewer customers, fewer storage rentals, and more revenue.
CLICK HERE TO WATCH THE EPISODE
[ Youtube Short ] How the Government Makes Billionaires
The rich aren’t just getting lucky—they’re playing a different game. In this video, I break down how government policy, debt, inflation, and spending systematically make the wealthy wealthier—while leaving most Americans behind.
This isn’t just about tax breaks (though that’s part of it). It’s about who owns assets, how the system rewards them, and how Main Street pays the price—literally.
Hope you enjoy the new videos.
That's it for this week - until next time!
- AJ Osborne
