I got into real estate in my early 20s flipping houses - and honestly, I thought that was the path. But once I found self storage, everything changed. I went all in and never looked back.

I’ve built a business I’m proud of, and along the way, I’ve shared the real story - what’s worked, what hasn’t, and all the stuff no one tells you. My goal? Help more people get into this space with real tools, real talk, and real results.

Storage gave me the freedom to not just build wealth - but to invest in the things I actually love, too. Like restoring boutique hotels, revitalizing communities, and bringing creative projects to life.

Whether you’re just starting out or scaling up, I’m here to show you how storage can change everything - because it did for me.

You probably know him from BiggerPockets, his giant beard, or the fact that he’s inspired thousands of real estate investors to build wealth through his content, books, and deals.

But here’s what matters: he’s deep into self storage right now - and he’s sharing exactly how he’s approaching it in 2025. The deals he’s doing. The ones he’s passing on. What’s changed. What’s still working.

He rarely does stuff like this anymore, so if you’ve ever wondered “what would Brandon do?” - this is your shot to find out.

George is second in command at Self Storage Income - a company dedicated to helping everyday investors build wealth through self storage. While he’s had a front-row seat to over $300M in transactions, his real passion is teaching others how to evaluate deals, avoid big mistakes, and build a portfolio they’re actually proud of.

He breaks things down in a way that makes sense - no fluff, no ego, just the tools you need to take action.